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@egglesdtp wrote:

 

I'm really annoyed about this, as it is quite obvious that the so-called rights owner doesn't actually own the rights to the name Amazing Bullet. Just something similar.

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That's the point though, companies can pay quite a lot of money to trademark a name, or even patent a design, so that they can protect their intellectual property. Naming a similar product a similar name is an infringement, and such infringements are often expressly designed to effectively ride on the coat tails of other people's hard work and success. If it's an inferior product, and/or causes consumer confusion (eg the makers of Magic Bullet are getting warranty enquires etc re: Amazing Bullet), then they have certain rights.

It would be the same as if I bought a fake designer bag - I can't list it on eBay because it's illegal. I own it, but I can't do whatever I want with it because it could actually get me in trouble. Similar tradmarks and designs are one step down from out and out fakes, but I can guarantee you if I decided to make and market some building blocks and called them Leggoes, I'd be in trouble with two companies.