A bit like Telstra isn't it.

You can pay thru the nose for one of their plans and get pretty good coverage pretty much anywhere you go.

Or you can pay half the price with one of the other providers and take pot luck on if/not you have signal.

We have one phone in our house on Optus and the other on Telstra.

Telstra clearly has the coverage battle won hands down every time.

So yes... until there is some real competition we sellers really don't have lots of choice but to just grin and bear it.