There will always be buyers who shop online, not for price, but for convenience.

I buy a lot online because

a) it is easy to compare prices rather than wander around a billion different stores

b) I HATE shopping centres

c) often, there is a greater variety on line than in my surrounding area, and I also get the benefit of past season items that I may have missed.

d) often, I will forget to buy something and eventually just buy it off eBay as I remember I want it.

Eg, I live in a pretty big city, major shopping centre 5klm away.

I broke my sticky tape holder thingy over a year ago, but everytime I went to the shops, I forgot to buy one. One night I just got frustrated with making do with the broken one and so bought one instantly from eBay.

Lots of people shop for convenience too.

The trick is to find a product that might fit into those categories, that people either can't pick up across the road, or might be a better choice iykwim.

Of course, there will always be someone who has access to your product, but not everyone.

For example, there is a brand of ladies clothes called Alannah Hill. Now I love this brand, but have never seen it anywhere near where I live, so eBay is one of the few places that I know to buy it from, so I do.