Answering as a buyer, a store means nothing to me.

I want:

a seller with clear photos of the actual item for sale

a listing without any moving bits like butterflies flitting about or flashing pink sparkles as a border for the description or a scrolling gallery

the suburb shown clearly if the item is pick up only

all measurements clearly in cm or inches but not a combination of both

a good size and clear font without all caps in a variety of colours (using red, blue and green alternatively for each paragraph is trashy).

no more than 2 fonts per page

small paragraphs, (not the short history of the world in one paragraph).

use of the space bar between words

terms of sale summed up in one short sentnece

no blaming Paypal or ebay because you have to pay fees.

no lectures about what neg feedback means to a seller

photographs that are all upright and clear enough to see what it is for sale (don't photograph a dining table in a cluttered room and have stuff sitting on the table).

Is that enough or should I continue with my list of gripes!:^O

The above comments are in no way meant to be directed at any posters reading this thread, it is merely a list of listing dislikes but if anyone's listings should contain any of my pet dislikes then, now you know what I think of your listings.