Our exit strategy is similar to yours and our own web site is also close to completion.

We will end up this tax year with somewhere close to $6,000 in ebay fees. Plus of course the unavoidable PayPal fees.

We also are totally disheartened by the way we and other sellers are being treated.  Hence, the exit strategy.

We will maintain a lower presence on ebay for much the same reasons as yourself until our website is generating sufficient income that we are happy with then we will close out of ebay 100%. Maybe inside the next 6-12 months or so.

Our web developer is highly confident that if we spent $500 per month on promotions via Google and Facebook then we should have plenty of traffic to the new site.