Hi digital*ghost,  I don't believe the optional (for now) new store design effects the display of the item description listing frame except possibly the header bar being a little taller to accomodate a square logo vs the 310x90 "old store" size.  I've confirmed elsewhere that eBay does not display a listing frame when shoppers are using the eBay Mobile App.  Using a phone while not using a Mobile App would make shopping difficult on eBay.

 

The only mention of mobile I found on this page: http://pages.ebay.com/storefronts/modern/ is a reference to "tablets".  The new store design would be friendlier to tablets because the featured items photos are displayed larger in the storefront home page.  I seem to remember also seeing larger sized category links in the left column of the new design storefront pages.  I doubt that the new storefront pages will automatically scale down to phone size or be presented in a different format and thus be completely mobile friendly.

 

I have had some test response on the USA and UK boards which are leading to some further adjustments I will be making to FreeForm2 to help sellers produce templates that scale well from big to tiny.  When I've finalized I will post a link to the altered example here in AU Selling.  It will be some time later that the new features are actually added to FreeForm2 at freeform2.robshelp.com

 

Regarding searches:  The ability to remove HTML, CSS, and script from an item description is a very simple programming task.  There's no reason for eBay to leave it in there prior to "reading" the textual content in the page for indexing purposes.  Leaving it in would be just plain stupid and although we each have varying respect for eBay programmers, they're not stupid.

 

Thanks for your interest!

 

Rob

Visit my About Me page to learn about FreeForm - A free to use, wonderfully flexible tool for creating and using custom templates without having to learn HTML. Use with third party hosting to display many photos and avoid eBay hosting costs.