As stated elsewhere it seems that eBay is becomming more desperate to lure in more customers. Doing these sales could mean that their business is slowing down and decaying.

Things like 

1. The recent security issue/alerts;
2. Departure of some key executives;
3. The infighting with investor Carl Icahn;
4. Alibaba IPO around the corner with Alibaba posing a real threat to Ebay;
5. Amazon consistent strength and expansion (they’ll be here next year!);
   (perhaps 4&5 should have Australian retail worried too!)
6. Google Search algorithm changes resulting in lower rankings for ebay listings;
7. Shut down of eBay Now - same day service;
8. Some other undisclosed events (speculation).

Not to mention their stock price is falling.

For me personally, Amazon and Alibaba seems like an interesting option for us sellers. I think we have more power over eBay more than ever. We can choose to screw them over with other options or we can support them..

It seems increasing fees did not solve their problem..