When you sign up for an ebay account one of the things you agree to is to read any updates in policies, terms and conditions. They are all clearly announced and if members fail to read them it is their own fault. Nothing about the fvf should have come as a surprise, it was announced way back in May.

If members are only occasional users then surely it is even more vital for them to read all the announcements since they last used ebay. I haven't sold since March but I still read all the announcements once a week.