@donnashuggy wrote:

 

 Because they are protected, plain and simple, different rules if your name happens to be Dick Smith, they did have an inventory management problem, I doubt that would work as an excuse for the average seller.


I imagine the corporate contract between eBay and Dick Smith looks very different to the (very one sided) user agreement that individuals and small business sign off on.

 

I imagine to attract store names with a high level of the recognition, terms may include significantly lower FVF, perhaps even capped, and maybe commitments made by eBay in terms of product placement in search results and promotions.  Pure speculation of course.