Yep! That is how it goes, the simple thought of communication, or even Ebay setting up the Feedback page with the option of  Contact Seller, of even suggesting to the buyer on the feedback page, to Contact the Seller first before leaving negative feedback, or contact Seller if your not happy with your transaction, just something on the feedback page so buyers know there are other ways of dealing with things that would solve their issue, would help, not just the buyer but the seller too!