They were leather wallets by a surfwear brand - and the name of the store is the same as the brand. So I am thinking one of the larger chains starting an eBay presence rather than a small time seller.

Amber, we already are loyal customers to their B&M store - first time I have bought on line though and their other items seem to be retail priced or at least what we get them for in the outlet stores

That's why, when I saw the brand and the price it grabbed my attention, otherwise I may have thought a cheap product from China kind of thing and scrolled past.

I was actually looking for mens black leather belts - didn't find any of those at super awesome prices though... I had no intention of buying wallets.

When I saw their price rise, I thought that maybe they had run out and had put the prices up to deter sales until they got more stock in, but the listing does say "more than 10 available"