they have invested their own money in a custom store ( as have I) up to them and it looks great. Probably their own cost.

All their negs are there to see.

I would never buy off ebay from such a seller as I would rather have the 7-10% FVF in my back pocket as a negotiated discount than going to ebay and they still get the same money. Why you would buy off the good guys on ebay as opposed to their own site or B&M store is beyond me unless they have products on here unavailable on their site or in store. Which I would find hard to believe.