In the past I have got it around it by listing the item with exorbitant postage .... say $50.00.  Then when the correct person buys it, tell them to wait for invoice, and you can remove the postage for them.

In this case I would be contact the 'buyer' and telling them it was a private listing for the person named in the title.

Thank them for their understanding, if they get narky offer them a discount on another item.