Personally I think eBay should clean up the selling item page.

Get rid of all the non related mess that is overwhelming to the eye.

Take a page out of etsy's book. The item selling page is only related to the item that is being presented for sale,

It is clean clear and extremely pleasing to the eye. All the other bother takes away from the item Im paying fees for to sell.

I mean come on you don't go into a Cole's store and have to wade through a barrage of Woolworth's advertising's.