If you PM me I can send you a SEO pdf and links to some awesome google sites to adv your site.

I would however keep eBay for a while and use it to link to your website, you can not do this on the items pages but you can do it from your about me page without breaking any eBay protocol.

I included links on my items also, but then I was ready to get out of eBay anyway and did not care if my account was suspended. It took about 3 months after I had my site up and running to get a good customer base and good exposure.

Good luck with it, and my suggestion is you organise merchant cc facilities to negate the need for paypal, it is not as expensive as most people think once it is set up.