Firenze is Floeance  and is a province in Italy in the Tuscany region Gucci was founded in 1921.Your tag does say made in Italy it may well be an old design.$15 is a lot of money to fork out especially of you know n.othing about the product. though and I have no idea to the value

I know the second part of my answer does not help but I hope the first part helps some

Dave