From a buyers perspective the ebay money back guarantee still applies if the parcel is lost in transit or the store is not able to send the collection code if the seller has not clearly added the identification code on the parcel (this forms part of the address)

 

eBay Money Back Guarantee

• If the item is eligible for coverage under the eBay Money Back Guarantee, the buyer may open a request:
  • For an item not received if:
    • The unique identifier code is not on the second line of the address, has been removed or is illegible and therefore cannot be identified by Woolworths on arrival at the store; or
    • The item is lost in transit; or
  • If the item is not as described.

In the OP's case the buyer should be covered under the ebay money back guarantee as they say they have never received the code.

 

From a sellers perspective once the parcel arrives at the store and the collection code has been sent it is deemed as being delivered to the buyer.

 

I have had all parcels sent by click and collect arrive safely. In the same time period I have had other parcels go missing which were being sent directly to the buyers adderess either with AP or with a courier.

I am a buyer. Click and collect failed on me 100% (2 of out 2). I highly suggested all seller not to use 'click and collect' anymore, it cause pain to both buyer and seller, really waste of time !!

It is the BUYER's choice whether they opt for C&C. Just because a seller offers it, doesn't mean the buyer has to use it.

Was that the case in the middle of last year? Does it apply to the significant proportion of the population (increasing if Barnaby gets his way) who don't live in major metropolises? Who might have a Woolies or Big W in town?