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@pickapresent13 wrote:

How many people here have more than 1 eBay Store (or selling account) and use both ?

 

Do you sell the same things on both or use them for selling different types of products ?

 

I`m thinking about opening a 2nd Store, but only to sell one line of product, as I`m looking to invest heavily in this product and have a few hundred variations of the one item, and thought a stand alone store for that item might be the best option

 

Interested in peoples thoughts

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I have two stores selling slightly different items to similar but slightly different target market,  plus a semi private selling account that I mainly use for the ebay freeby auctions, selling a different product again .I personally think it may be worth trying the second store ( with a couple of BUTS ) if you are going to have several hundred variations of the one product line. The more targeted you can make your store, the more proffesional it is going to look to your customers. If they have found your store, they are searching for your specific product and can search the variations you offer for exactly what they want, without wading through a whole lot of un-related items. ( now for the BUT ) If your other existing product lines are similar and likely to interest your new customers, you would lose the window shopping effect or cross product promotion from visiters to your new store, so this is worth thinking about. It all depends on wether your existing products are a good fit for new product lines. If you keep all products in one store you can use ebays catagories to help your customers fine tune thier search. BUT this assumes most casual ebayers know how to use the store catagory facility. ( next BUT ) I mainly have two seperate stores and the auction account for online security and tax purposes. If one account is experiencing problems I can work on the other accounts. ( cheap online business insurance ). Also I can sell up to $225,000 without having to charge GST. ( $75,000 per account )  and use the different ID,s for income splitting for tax purposes. ( each seperate ID has a different ownership structure for ATO tax purposes ) These tax issues are only really of interest to mid sized online owner operators. They would not have a lot of merit for existing B & M operators who are starting an online adjunct to existing business or to larger corporate style businesses selling more than $250,000 per year.