I,ve tried not to join the race to the bottom price wise. I try to offer customers a large range of good quality products with honest, reliable & prompt service. I also offer specialist product knowledge that many of my casual seller competitors cant match. This allows me to charge much higher prices than many similar sellers and still achieve good sales. Like all things on ebay it depends on what you sell and who your buyers are, but many people dont just base their purchasing decisions on price alone.