eBay and FlyBuys - scam or genuine?

I wasn't sure where to post this - I chose 'Technical Issues' but feel free to move it if moderators feel necessary.

This morning I received an email (from eBay) about linking my eBay account to my FlyBuys account. There was a link in the email, but I decided to be cautious and go directly to my eBay and FlyBuys bookmarks. I logged into both sites/accounts, but neither of them mention any such scheme. Is this genuine or a phishing scam?

 

I hava attached a screenshot of the email.