@aries-au wrote:
"Pre-ordered as suggested". The pre-orders sold out in less than half an hour.

So is that due to a lack of planning by the manufacturer, or a market strategy!.   Why would there ever be any legitimate reason for a pre order  of such an item to run out, when the manufacturer can simply produce humpteen million extra units to meet demand.

Instead by not releasing items sufficient to meet demand they are ensuring that the items sell at or above  RRP.