Why am I been charged for promotional fees when the ad has not been promoted at all?

I have a few sales this past week where I have been charged for promotional fees when the ad has never been promoted at all, says sold by promoted listings, any ideas? 

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There was another member recently with a similar issue.

Turns out, they did have it promoted but had cancelled the promo.

However eBay's terms state if an item sells within a certain period (I think it was 30 days) after promo cancelled, it is still deemed as having been sold via advertised promo.