photo paper print side

Hi. Can anyone help me please. I have bought a 100 sheets pack of matte photo paper, and I am finding it impossible to see which is the printable side. The seller has advised me simply to look for the brighter side, but this paper looks identical each side. How the heck do I know which side to print on? It is Matte Photo Paper A4 108gsm. Any tips would be appreciated, as all I'm doing is wasting sheets of paper. I buy similar paper on a regular basis, and have not had this problem with previous sellers. Thank you

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photo paper print side

one side should feel smoother than the other. smoother side the print side.

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