Why won't ebay let me put newly listed items on sale???

[sut6556]

I have a store and wish to put items on sale...hopefully  to boost sales.

 I have some items that I have created a sale.  But Ebay advised when listing the sale that some listings are new and therefore unable to be put on Sale??   WHY

Can anyone enlighten me,  I thought as I have a Store i could choose categories that I want to reduce price like Top, Skirts etc why should it matter if they are new listings or not

[cq_tech]

I refer you to the following... http://pages.ebay.com.au/help/sell/items_on_sale.html

As you can see, there is only one restriction. You cannot place items on sale until they've been listed as BIN items for at least 7 days.

[putney32]

why? because,  if you want to advertise a % off the original price, you need to have offered the item at the originalprice for 7 days.

[babylonfuture]

For various reasons...

Such as complying with Australian Consumer Law's...

http://www.accc.gov.au/business/pricing/displaying-prices

"

Statements such as 'Was $150/Now $100' or '$150 Now $100' are likely to be misleading if products have not been sold at the specified 'before' or 'strike through' prices in a reasonable period immediately before the sale commences.

Such statements are also likely to be misleading if only a limited proportion of a product's sales were at the higher price in the period immediately before the sale commences. The volume or proportion of sales that may result in such statements being misleading will depend on the circumstances of each case."