I think, as countess says, you're going to have to be very careful how you word your claim with ebay.
Wording will be everything.
With hindsight, I think you now realise that had it been a genuine item, the brand would have been used in the title.
To me, lifting photos from a genuine website and using wording in the ad that implies it is a Waldorf product is totally misleading, but they may have covered themselves by listing it as unbranded.
I think countess is right in that it may be easier to go down the route of not as described, rather than claiming it is a fake, because you'd have to provide evidence it is a fake and more to the point, if they listed it as unbranded, then they may just reply they never claimed it was a waldorf. The fact they used the actual name Waldorf somewhere in the ad may be enough to support your claim that they were advertising it as a waldorf, but I am not certain. The onus would be on you though to prove they were not genuine.
But it is likely that the dolls you receive won't be up to the standard of the doll in the photo, so you need to pick up the differences so you can claim the doll in the photo is definitely not the one you received. Take some close up photos if possible, of your doll and where the ad photos differ. Please let us know how you go.
