Grossly inflated prices compared to retail but endorsed by eBay as a "Great Price" Why?

[edwardnap]

Always makes me wonder what constitutes the requirements for eBay to add the "GREAT PRICE" icon to a seller's listing. 

I regularly see items listed with the eBay "Great Price" tag but a little homework shows all to often they are selling for 20 to 30% more than the retail price. Why?

Take for example Ryobi 18v power tools.

eBay endorsed "Great Price" for an Air Inflator is listed at $153.77 but retails for $109 everyday at Bunnings. Similarly the Multitool eBay "Great Price" listed at $136.60 yet again only $99.98 everyday at Bunnings. 

The eBay "Great Price" is thoroughly misleading to the unwary and yes I know shopper beware, check your prices before you buy anything, but I would have though an eBay endorsed "Great Price" item should really be indicating a good deal and not a significant ripoff.

[davewil1964]

Even if it's black?

[countessalmirena]

Black is one of the essential colours (if I can call it a colour) for a satin cloak.

[davewil1964]

Black is the only colour. Although the black lining is now purple...

[digital*ghost]

eBay is not google, or an independent shopping comparison site. 

They look at items on their own site, check what the average / most popularly / biggest selling listing's price is and slap a "trending at $xx.xx" and "great price" label on listings that are a little below those. 

It is not a "greatest price in Australia" label, it's a "good price on eBay" label.