Sponsored listings

[etronika]

A couple of times on ebay, I've come across listings that have the word 'sponsored' above the title...clicking on them reveals nothing special... not that I can see anyway... Can anyone explain what it means?

[imastawka]

It was discussed recently on the selling board.  

This is the end result as far as we could make out

http://community.ebay.com.au/t5/Selling/quot-Sponsored-quot-listings/m-p/1970746#U1970746