@phorum_junkie* wrote:
I certainly don't go along with the advice to keep the description short and expand the terms and conditions, IMO terms and conditions should be as short as possible, expanded under the postage and payment tab if you wish.
Nobody suggested anything like that, though.
I suggested expanding the description and including TOS, which is - for me - a catch-all phrase for information in a listing that can be included in them all as standard, basic info. I suggested reassuring statements that can be deemed TOS but in effect inspire customer confidence and lessen the need for people to message the seller with common questions, such as whether they combine postage.
Detailing a return policy, wherever it happens to be, gives everyone a good idea of what to expect, and under what circumstances the seller will accept a return.
A seller creating some simple, positive TOS to include in all listings isn't about setting out "rules" for buyers to (not) read, it's about conveying something - that they have taken the time to consider some common eventualities, that they are confident in their business. There is such a thing as managing customer expectations, and doing so in a positive way, without making it into a list of "do's and don'ts" for buyers, it can inspire confidence in the seller's ability to manage those expectations and therefore their business.
Some people will not buy from a seller who has not taken the time to think about their policies, this I know for a fact.
