Bagging Tony Abbott all in a day's work for actress Susannah Hardy

[nero_bolt]

Yea this one is doing it real hard NOT.....   

Bagging Tony Abbott all in a day's work for actress Susannah Hardy

THE actress mother hired to bag Tony Abbott in a negative Labor TV ad campaign actually lives with her parents, enjoying their gourmet food and wines, while whingeing about the price of Spanish handmade tiles.

Susannah Hardy is being paid by Labor to pretend she fears cutbacks from an Abbott government while, in real life, undertaking expensive renovations to her dream Sydney home, complete with a "stylish stainless steel dishwasher that only makes 42 decibels of noise".

Hardy, whose acting credits include Packed To The Rafters, Blue Heelers and Wish You Were Here, has become the "Sour Susie" of the 2013 election, reviving memories of Bob Hawke's "Whingeing Wendy" in 1987

Her agent said yesterday Hardy, who also writes articles about kitchens and bathrooms for glossy home magazines, lives in Paddington, in Sydney's leafy east.

Her posts on her blog reveal a woman who loves to live with style - rather than fretting about the number of nurses and teachers employed by governments like the hard-working mother she portrays in the attack ad

 The 44-year-old boasted on her blog last weekend that her lawyer husband and their two daughters, aged 5 and 2, had been living with her parents for the past 10 weeks while undertaking renovations.

"Being a Parent Never Ends - at least not for my parents,'' she wrote. "I've cooked about three meals in 10 weeks and yet have enjoyed countless gourmet dinners.

"Apart from one vacuum, I've done no cleaning and not really sure if I've changed our sheets or towels. My parents wine supply is slowly diminishing because my husband and I have whole-heartedly embraced the pre-dinner drink and chat.''

Hardy's parents are also helping by looking after the children. "Friday night, they babysat our children and I think we're going out next Saturday night as well," she wrote.

But life can be hard when you've got renovations to worry about - even if you aren't concerned about whether Mr Abbott has got something to hide.

"I was furious!'' she wrote earlier, referring to a misunderstanding over a bill. "I hadn't been told about a courier charge, which would add another $15 onto my expensive Spanish handmade tiles. Not a lot I know but it's the principal [sic]."

Hardy tells how she once lived in Paris and "before kids . . . was known for my shoes". "Then pregnancy, childbirth and a mortgage changed everything," she laments.

But the thought of one day being in her new kitchen, with "sexy" appliances, lifts her spirits: "The only thing that keeps me going is the fact that somewhere in a factory in Sydney is a dishwasher with my name on it - a stylish stainless steel dishwasher that only makes 42 decibels of noise.''

"So now when my builder calls, I take a deep breath and visualise myself stacking the dishwasher and all those extra costs and potentially disastrous household features simply slip through my tense little fingers.''

But it's unlikely Hardy's star political role will help her achieve the New Year's resolution she set at the start of the year.

"I want to be subtle. I want to be mysterious. I want people to ask: 'Who is that woman and what's her story?' . . . So this is the year of keeping things a little closer to my chest.''

Labor campaign director Ge­orge Wright confirmed last night that Hardy was a professional actress, 

http://www.dailytelegraph.com.au/news/nsw/bagging-tony-abbott-all-in-a-day8217s-work-for-actress-sus...

[cherry*135]

Why wouldn't an advertiser use a paid actress in their TV ads? Who else should they have used, a person off the street, with no TV/acting/public speaking experience?'

[azureline**]

Was the ad bagging Tony Abbott or was it bagging the policies of the Coalition?

On topic enough?

[cherry*135]

I found this article interesting. I think it fits in this thread as it is discussing they ways all the politicial parties in Aust are trying to reach out to voters, for example, the ad mentioned in the opening post of this thread.

Ross Gittins is the Economic Editor for the SMH.

Sound bites feed a hunger for policy

21 Aug 2013

Ross Gittins - Sydney Morning Herald

For many of us, the big question isn't who should win the election - or who will - but why election campaigns have become so vacuous. Why so much politics but so little policy? So much argument but so little debate? So much sound and fury signifying not very much?

Why waste your energy trying to win the votes of people who long ago decided not to vote for you or those who are always going to vote for you?

So these days campaigns are directed at people who haven't made up their minds. It would be nice if these were people who were so deep into the policy choices they needed some extra convincing.

Sadly, politics doesn't work that way. The people whose votes are up for grabs tend to be those who don't have strong opinions, aren't ideological and don't take much interest in politics until the election is upon them.

I'm breaking it to you gently that modern election campaigns aren't aimed at anyone smart enough to read a paper like this one. They're for the people who don't think, not the people who do. So campaigns have become less cerebral and more emotional.

Politicians care more about the ads they run on telly than their televised debates. They find simple slogans and pithy sound bites more effective than complex arguments. They find scare campaigns - on the carbon tax, WorkChoices, the mining tax, debt and deficit, and the goods and services tax - very effective with people who are guided more by feelings than thought.

http://www.smh.com.au/comment/sound-bites-feed-a-hunger-for-policy-20130820-2s94j.html

[the_great_she_elephant]

Thanks Am3 - what a great article. It should be required reading for everyone commenting on the election campaigns, 

[windrake]

and yet here you are, on the political thread & participating on it.

[azureline**]

---

@windrake wrote:

and yet here you are, on the political thread & participating on it.

---

and why wouldn't I be?

[donnashuggy]

It seems some students from his school are bagging the policies too

http://www.abc.net.au/news/2013-08-21/old-boy-abbott-slammed-by-students-over-refugee-policy/4901354

[azureline**]

It will be interesting to see how long that one stays........

[not_an_eloi]

bag tony abbott, good idea, out at sea, one-way fare.

(shades)

[***super_nova***]

I thought that the LNP has it in the bag?  So why are they, and you, bothering with such a pathetic attacks?  Surely, even the most brain dead around realise that advertisements are made with actors!!!!!   

Poor old wolfie, sounds more like a yappy pomeranian.