Coles bread....

[siggie-reported-by-alarmists]

http://www.news.com.au/finance/business/coles-banned-from-using-fresh-bread-claims-in-its-advertisin...

What are they doing back there in the bakery?

[mugssy65]

Bakers delight and other franchises of the same ilk use a bread mix and add water it gaurentees a standard between their stores. Very few bakeries bake from scratch these days.

Oops forgot to say who would buy that .87c cotton wool that they are trying to pass off as bread?

[tall_bearded01]

Sorry, this is simply not true.

The fact is, they could produce it Australia using Australian labour and ingredients and still make a comfortable profit. So why par bake it overseas. Because, if its par baked overseas they can make a higher profit, and this applies to just about every aspect of the manufacturing sector in this country.

That is, its not a case of, if we make here we can’t sell it at a competitive price and still make a profit. It’s a case of, if it’s made overseas and sold it at the same price as the locally produced product, you make a higher profit.

[bushies.girl]

Who is selling bread for 87 cents? havent seen it down my way

[azureline**]

Coles and Woolies are advertising 85c loaves of white sliced up here.

I buy the small amount of bread I eat from Brumby's.............

[bushies.girl]

Was in woolies yesterday and didn't see it advertised but then I wasn't looking for it either .... I am a bread lover but only the 4 seed that Woolies sell, don't really like anything else   

[katydidthat]

I try to support our local artisan bakery (where they bake from scratch and don't use margarine in their pastries), or make my own bread.

Occasionally the white sliced marshmallow stuff hits the spot, I must confess ...

[siggie-reported-by-alarmists]

"...SUPERMARKET chain Coles has been banned for three years from advertising that its bread was made or baked on the day it was

sold.Coles was also ordered to display a Federal Court notice in its stores and on its website telling shoppers that it had broken

Australian consumer law by falsely advertising bread products as “freshly baked” and “baked today”..."

I find it amazing that a company like Coles, can think they are above the law.... you would think they would have tried to avoid the

embarresment and multi million dollar fine......

[polksaladallie]

As with most things, you get what you pay for.  I wouldn't risk my health by eating cheap bread. 

“The Whiter The Bread, The Sooner You’re Dead.”

[tall_bearded01]

“I find it amazing that a company like Coles, can think they are above the law.... you would think they would have tried to avoid the embarresment and multi million dollar fine”.

Companies such as Coles pay millions per annum to lawyers whose sole function it is to find the loopholes in consumer protection laws, so that they can extract ever last cent out of the custome. This time they crashed and burned because they attempted a too liberal interpretation of the legislation.

As for the embarrassment, they couldn’t care less. They know that tomorrow it will be old news, and that very soon hereafter, as long as the product is convenient, affordable and competitively priced the customer will soon forget it was par baked; if they cared at all in the first place.

As for the fine, it just another operating cost which, over time, will be passed onto the customer.

[punch*drunk]

We buy the 85c bread and feed it to the chooks.