BILL Shorten says Labor must face some “hard truths”, as he gears up to campaign for party reforms that he believes will lure back voters after the party saw its primary vote tumble to a historic low of 21.8 per cent in the re-run of the West Australian Senate election.
The Opposition Leader says Labor needs to take responsibility for last year’s election defeat and make sweeping changes if it is to return to government.
Mr Shorten believes Labor’s troubles go deeper than having an image problem or trouble selling its message.
“It is more serious than this,” he says in a rallying call to Labor supporters.
“We need to change ourselves. We need to change our party.
“Today is a day for facing up to some hard truths. Some of this won’t be easy to hear — not all of it is easy for me to say. Tony Abbott did not put Labor in opposition; the Australian people put us here.
“And unless we change it is where we will stay.