And why did McTernan do this story??? what is he trying to do??? The mag did not go to her.. he went to the mag... and why is he central to the story?? I think it is very telling that he is named..
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http://pmopressoffice.wordpress.com/2013/06/25/background-on-womens-weekly-article-and-photo-shoot/
Background on Women’s Weekly article and photo shoot
Women’s Weekly requested an interview and photo shoot in March.
It was suggested by the PMO that a news angle for the story could be the Prime Minister’s gift of a knitting package (wool, patterns, and knitted toy) for Kate Middleton, for the July edition.
Women’s Weekly agreed to the idea of the article.
Women’s Weekly arranged the photo shoot, including requesting that the Prime Minister knit and that her dog, Reuben, attend.
Women’s Weekly claim that the PMO organised the photo shoot:
Overington – ABC Melbourne – 25 June 2013
The difficulty was because it was organised by her media team.
In fact, Women’s Weekly had complete creative control over the photo shoot. The PMO did not rule in or rule out any particular shot.
An estimated 400 shots were taken.
Shots of the PM were taken with and without knitting needles and wool, with and without Reuben, and in a formal outfit and an informal outfit. Reuben was also photographed with the knitted roo.
It was entirely Women’s Weekly’s choice to publish the image they did.
The PMO agreed to a wide-ranging interview. Caroline Overington interviewed the PM for one hour on her achievements, leadership, misogyny, knitting, the Royal Family, Kyle Sandilands.
Not a word of this interview appeared in the article published in Australian Women’s Weekly.
