Woolies Ends ANZAC Day Campaign

[icyfroth]

Woolworths takes down Anzac 'Fresh in our Memories' website after social media backlash

Supermarket giant Woolworths has ended a controversial Anzac Day campaign that saw the company's logo and the phrase "Fresh in our Memories" placed over the images of former soldiers.

The campaign, which the supermarket chain insisted was not a marketing move, drew strong criticisms on social media and sparked memes that hijacked the concept.

Late on Tuesday Woolworths took down its Fresh in Our Memories website.

"We regret that our branding on the picture generator has caused offense, this was clearly never our intention," Woolworths said in a statement.

Entire Article Here

What Woolworths marketing guru ever thought it would be ok to use Australia's most revered and emotive event in the history of the country as a marketing opportunity?

For Shame.

[watta*drama*queen]

Perhaps the advertisement was 'untihinking' commercialism of the commemoration many respect but it was the disgusting actions of some on social media who superimposed pictures of Hitler, that grumpy cat and other inappropriate images together with totally insensitive and mindless changing of captions which were far more offensive.

I see it so often on here from both sides of the political spectrum. It says so much more about those who spend their lives on their computers using social media to push their skewed views.

Having said that I do not support Woolworth's marketing in this instance either.

[Anonymous]

that's terrible.  i haven't seen any of those

inappropriate images but then i don't spend

much time at all on social media.  

[watta*drama*queen]

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@*julia*2010 wrote:

 i don't spend

much time at all on social media.  

---

Neither do I except the occasional post here.  I saw it in a newspaper report before the ad was taken down

[cherry*135]

LOL

[cherry*135]

Remind us what your view was on the 'racist' tshirt Woolies had on the shelf for Australia Day.

[Anonymous]

stick to the topic please 

(and speak for yourself )

[cherry*135]

I will wait for icy response thanks..or no response is fine if that is what she chooses.
Question asked in the interests of double standards. In the meantime I will do a search.

[watta*drama*queen]

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@am*3 wrote:
LOL

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You may find the topic 'amusing'

I don't

Says something about you though

[cherry*135]

More assumptions.

Anyone seen the outrage bus lately?

[watta*drama*queen]

I would have hoped that if you had seen the substitutions you too might have been offended by them.

Then again perhaps not

I do not need any bus to express my opinions

I did not mention outrage - just offence

Will leave you to your intemperate laughter