How is the best way to get my listings up the top 20 items on the search please

[burntsugarstore]

Hello,
I'm new to selling on ebay and would really appreciate some help. Could anyone please let me know the best way to get my items I sell up into the top say 20 on the search.
Like do I need to pay for things like google add words .
Thanks Caroline.

[putney32]

for starters you'll need to be a Top Rated Seller, with high DSR stars

(read more about that on the eBay Site Map)