What's with this seller?

 

 

What's up with this seller? 100% feedback, over 3,000 sales and member since 2003. But goes by a different name to the store name. And wow just wow, those prices?

 

What's happening here?

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100% feedback - feedback is only for the last 12 months, so even if the seller is registered on eBay since 2003, the score is only for the last 12 months. If you want to have a look at past feedback, go to  "feedback as a seller" and select "200 items per page" (quicker than the default option).

The seller is indeed registered in the USA, so prices are in USD, but just under the price in USD there is also an estimate in AUD if you click on a listing (an estimate because the exchange rate changes every day).