Why is seller corresponding directly, & not via eBay?

Wherever possible I prefer to buy via a company's eBay store for safety & so that I dont end up on data bases. So why is it that certain sellers then correspond with me directly & not via eBay?

Is this allowed?

  

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Answers (1)

If you have dealt with them in the past they'll have your email for the Paypal payment, I have some sellers like that that email me directly - but those emails go straight to my junk folder and never get opened.