what am i doing wrong with my listings

Recently I have had to start my auctions at a much lower price then I actually want to get. The only reason I have done this is because no one has been buying from me unless the start price is really low.Some things are worth more than $5 actually they are worth at least $10 on most of my items but here I am selling them sometimes for $3.50. Can someone tell me if I am doing something wrong with my listings.I know people do like vintage clothing.I have sold a lot in the past at the prices I have wanted just not recently.

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