Dave, the above is an excellent example of how complex the law really is and why those not conversant with it should actually seek clarification from a reputable source if they are unable to correctly interpret documents themselves.
The marketing strategy in question has been dealt with by the law for many, many years and has been addressed extensively.
An example of how important it is to consider all supporting information to the general guidlines supplied in documents such as those presented above and apply them to the areas of business to which they are intended is evident in the seemingly contradictory information supplied at Section 48 of that document.
"Providing consumers with the single, total price payable for goods and services is not just good business practise - it is required by law: Section 48 of the ACL provides that if a business makes a representation about a part of the price payable for a good or service, it must also provide the single total price of that good or service in a prominent way...
The single price must include all components by the consumer to obtain the goods or services, including any fees, taxes or surcharges that can be calculated at the time the price representation is made."
Some people can go their whole lives and never really live for a single minute.
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