Grow your business with Buying Guides

[pixie-six]

"eBay Buying Guides is a great way to connect your business to potential customers who are doing research on eBay.

By writing a Buying Guide, not only can you build your credibility and position yourself as a subject expert, but it’s also a great way to drive more traffic to your listings and eBay store. Enjoy up to 4 merchandising slots beneath the guide you write, relevant to the Buying Guide topic.

To find out more about how you grow your business by sharing your knowledge and expertise through Buying Guides, visit our Seller Centre. Get ahead of the competition and start writing now at www.ebay.com.au/gds!"

- The eBay Team

[leader-of-the-band]

I thought you guys were moderators and not spruikers.  Maybe I got it wrong.

edit:  Oh yeah, there it is, just below your avatar it says "Moderator", whereas I am a "Community Member"

[davewil1964]

They are obviously all things to all men members.

I got that email weeks ago. Maybe the takeup rate was a bit nonexistant.

[harley_babes_hoard]

I wondered why it has been necessary for a moderator to spam the forums with so many updates of the site issues last week and now this?

[thecatspjs]

Given this is a trading discussion board, think it is fitting for mods to post ebay announcements concerning the buying guides.  I almost never check announcements, they are usually drawn to my attention by new threads.

Might prepare a short buying guide and see if it generates any additional sales - not sure on what riveting topic yet ??

[extra-keen]

I have taken the step of making a guide, quite some time ago and the feedback from customers has been great. I could recommend it for sellers of items that are not commonly understood. It costs nothing except some time to put together.

[not_an_eloi]

OP's in quotes, prizeman's been told to post that piece, one would assume, composed by an ebay staffer.

on topic, on this board, impartial.    fair enough, one would think. 

however, when wearin' the moderator's hat, they're also instructed to be impartial,

unfortunately, to my personal chagrin, that's far from wot is happenin', as they stride around the community spirit boards.    

[bigbrickshop]

Have you found a riveting topic yet Cats?

I just spent a few minutes and did one. When I have some spare time I'll take a few pics and pretty it up a bit.

[thecatspjs]

Nothing rivetting has come to mind. 

I'm attracted to the idea of doing an Aust Post product buying guide but it is not directly linked to any of my markets so doubt it will help my  cha-chings increase in frequency -  rather it may add to the coffers of my nemesis Aust Post. 

[digital*ghost]

I'm thinking about writing a few - at least these buying guides will link to the author's items, unlike the old guides which advertised other seller's (often unrelated) items. 

The best type of guide IMHO would be a problem solving type (at least, a topic that people would search online for, and especially if you stock products to help solve said problem. (eg what is? how to? kind of things - best way to clean silk? Why, it's as simple as  xxxx, especially with these products I have in my store....  ) Maybe you should stock some specialty products for cleaning delicate fabrics or something... ¯\(°_o)/¯

I'd also search online if I was looking to buy designer wear that was often faked, and half the time when I was trying to assist someone on the forum to determine the liklihood something they bought was fake, an eBay guide re: "how to spot a fake [brand name]" would be the top result returned by google.

I am trying to get rid of the last remaining stock of clothing I had, but I did write a couple of (now deleted) guides, and planned to add some extra fashion-type ones when it was the focus of my store, which would have included things like 101 different ways to wear a scarf (or, more realistically, about 30  ), a visual guide to exactly how and where I took measurements...stuff like that. Might spur a couple of ideas, anyway.