eBay will be introducing a new fee structure on May 1, 2013.
For some sellers fees will be going up, while others will see notable reductions. We encourage you to take the time to visit the newly launched Seller Centre to see how the changes will affect you (http://sellercentre.ebay.com.au/fs5).
You will notice that to offset the fee change, we have worked to remove the major barriers to listing and have continued to reduce upfront fees to make selling on eBay easier and fairer. Most sellers should only be paying fees on an item after it sells – not before.
Your fees contribute to eBay’s ability to significantly invest in the overall experience for both sellers and buyers. Enhancements on the buyer side of the equation are aimed squarely at driving traffic to your listings and ensuring the 7.3 million Australians who visit the site every month continue to do so. For example, investments in marketing, social media promotions and mobile commerce applications helped sellers to capture a greater share of online sales in 2012 and saw a 21% year on year increase of visits to eBay.
After reviewing the changes it should be clear that the new fee structure also encourages sellers to adopt the behaviours that we know buyers increasingly prefer (eg: fixed price over auction in some categories) – therefore increasing your chances of a successful sale.
In 2013 we will be working even harder to respond to the rapid pace of change in our industry and to ensure you are taken along on the journey. You will see a number of innovations announced in the coming months and throughout the year which support all of our sellers, no matter what their size or business aspirations.”
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