Hi soul,
we used to have a lady working here whose listings were the most popular and entertaining, and always SOLD big time because they were full of personal input, and only two sentences at the most about the actual item.
One thing though - she always said it as it is (as if talking to someone right in front of her), good, bad or indifferent it was always conveyed with conviction. Maybe that's what customers related to, or maybe that every listing was like a short, very funny story.
I don't know why that worked so well, one wouldn't think that it would but to everyone's surprise they did, better than any other style of listing that we ever had.
Each person here has their own style, the only guide lines we have is to give all the salient points and details so customers are very clear on what they are buying - appart from that we can be as brief or as chatty as we please.
But what we do find now and always, in general is that factual, short listings work the best, those that one can virtually read at a glance - without any effort or time spent doing it.
And a few pics, never just 1 on the floor!
What we concentrate most on is the SERVICE!
Customer is made to feel like a queen, like the only one on earth - that is what clients remember the most - long long long time after, when they don't even remember what they bought, just remember the great experience. And they come back for more.
Our boss always tells us that is much better and easier to keep repeat customers happy, give them the reason to come back than to look always for new ones.
I hope this helps as yet another little bit of info and we wish you the best of luck for a long and most pleasant Ebay selling times!
