These changes will affect different sellers in different ways, for some it's yet another increase, for others - especially those who had stores prior to featured becoming the only option (aside from anchored), the change may not be as bad as you think. (I realise this won't apply to everybody - in particular media sellers and those whose items are priced at an average of $75 or more and were once paying FVF on a sliding scale, as well as those that opened stores after the store fees were restructured a couple of months ago - this is more aimed at everyone closing up shop that are saying they've been here for years, but the doubling of the store fee is too much...)
This is just an example, the figures are arbitrary and based on a small hobby store, but if anyone here has had a store longer than 3 months, I would suggest you do similar comparisons using your own figures rather than focussing on the doubling of the store fee.
A comparison of the original fee structure, using the following numbers: store fee, plus listing fees, plus final value fees based on an average of 100 items listed, average price of $20, with an average of 35 sales a month.
Original Store fee = $19.95
+ Listing Fees = $40.00
+ FVF = $55.30
----------------------------------
$115.25
Intermediate Store fee = $24.95
+ listing fees = $20.00
+ FVF = $49.00
------------------------------------
$93.95
Current Store fee = $49.95
+ listing fees = $20.00
+ FVF = $49.00
------------------------------------
$118.95
That's an overall $3 increase in total fees paid - if you actually list more on average, and you have higher average sales / sell prices, the store will still be cheaper overall than it was when subscription fees were $19.95. (eg 250 listings per month + 80 sales @$30 each - old store = $309.55; current store $267.95).
If it was worth it 3-4 months ago, it just may be that it still is.
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