Why does eBay allow sellers to state clearly false and misleading facts in their item listing?

[pat_vg]

The amount of sellers listing LED spot lights with false wattage claims is staggering. Sellers claiming 99999W power rating on a pair of lights with only a combined LED count of 90 LED chips means they are claiming that each LED has a 1111.1W output.  You go to Cree’s website (the manufacturer of the LED chip) and the product statement clearly states 10W per LED chip. Therefore these lights have a combined power output of 900W.  These sellers are listing their lights at 99999W to simply suck in the uneducated buyer who thinks they’re getting ‘super powerful’ lights.  The problem is that if the seller either does not know the actual wattage of their lights and hence just makes it up, or alternatively they know and the falsely state otherwise, how can you trust anything they say about their product and their warranty. There is no place for these types of sellers on eBay and the fact that eBay seems to do nothing about these listings (inferred by the large number of these types of listings) is worrying. 

[enigmabear]

My guess is these are items from sellers registered in China?

Even IF the wattage/voltage/etc etc was correct, they would still not be of Australia safety stanards or worth risk using here

If not

 As you mention warranty, that would only apply to authorised sellers of the product who are in Australia, if ebay have ignored your reports of those items, maybe contact Australian Safety Standards and ask for their advice

Otherwise warranty is just a word on the listing and does not exist in real life

Have you reported these items to ebay?