Why is eBay forcing us to remove text from our photos?

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Why is eBay forcing us to remove all text from our photos?

A banner underneath our photos is what sets us apart and makes us immediately identifiable to our customers

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You didn't read about the new photo requirements then? You can still have a watermark, well at 50% transparent anyway.

http://sellercentre.ebay.com.au/ebay-for-business/pictures