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Why is Gorman clothing so popular?

I have noticed that Gorman clothing is really popular in eBay auctions.

Why is this clothing which is not always very nice..why are people going crazy for it?

Paying ridiculously high prices.

If you are a Gorman clothing fan maybe you can enlighten me

because I think its kind of weird to be spending that kind of money..

Is it just the label name they are bidding on or are the threads made of gold?.. 

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Possibly because it's Australian, Quirky, Organic and the Brand actively tries to reduce packaging and waste.

 

They have 40 Stores in Australia and sell through ICONIC.

 

They've also recently become very transparent about their product sources and labour.

 

They state they do not use animal fur or skin and any hair or wool is taken for unmuesled sheep.