on 08-10-2013 08:08 PM
on 08-10-2013 08:13 PM
I have a theory about this.
If things are in the same place all the time, then people just go straight to the things they want and don't have a look around to see what else is there.
by moving things around, the user now has to go searching for something and in doing so likely finds something new that they wouldn't normally see.
same sort of principle used in a regular store, they move stuff around so that you have to search for what you actually wanted and you have to go past a whole heap of other stuff and hopefully impulse buy as well as buy what you actually came in for.
on 08-10-2013 08:25 PM
See The "Gruen Transfer" !
on 08-10-2013 08:39 PM
*googles gruen transfer*
on 08-10-2013 08:50 PM
Great show.
You need a TV, though. Or the DVDs.
on 08-10-2013 09:12 PM
A thousand pardons effendi-tiny brain not in gear-meant to say "The Gruen Effect".
on 08-10-2013 09:21 PM
i still have to google that Tuck LOLOL
Dave, you know I don't have a TV LOL
what's it about?
on 08-10-2013 09:53 PM
Advertising. And the ploys contained therein.
on 08-10-2013 10:39 PM
I wonder how many sellers who complain about falling sales figures etc ever google something like The Psychology of Selling or similar to get some ideas?