๐จ eBayโs Attribution Update for Promoted Listings โ Watch Your Ad Spend! ๐จ
Starting 24 June 2025, eBay is changing how general campaign (aka Promoted Listings Standard) sales are attributed โ and itโs a big one.
โ ๏ธ Whatโs Changing: If anyone clicks on your promoted item, and anyone else buys that same item within 30 days, you get charged the ad fee.
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The item must still be promoted at the time of the original click AND at the time of the sale.
๐ธ Youโll be charged the ad rate thatโs active when the sale happens.
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๐ง Real Example:
โข Someone clicks your ad on June 26 but doesnโt buy.
โข Two weeks later, another buyer finds the listing organically and checks out.
โข You still get charged a promoted sale fee โ even though the buyer never saw the ad.
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๐ Why it matters:
โข This inflates the number of โattributedโ sales.
โข You could end up paying ad fees for sales that came through organic search.
โข Your ad performance reports might look better than they actually are.
โข eBay earns more. You might not.
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What You Can Do:
โข Keep a close eye on your campaign reports starting late June.
โข Reassess which items are worth promoting.
โข Consider lowering ad rates on high-traffic listings that already sell well organically.
Letโs be real โ this change benefits eBay, not necessarily sellers.
Make sure youโre not bleeding margin on sales you wouldโve landed anyway.
๐ Anyone else watching this closely or already planning changes?
