🚨 eBay’s Attribution Update for Promoted Listings – Watch Your Ad Spend! 🚨
Starting 24 June 2025, eBay is changing how general campaign (aka Promoted Listings Standard) sales are attributed — and it’s a big one.
⚠️ What’s Changing: If anyone clicks on your promoted item, and anyone else buys that same item within 30 days, you get charged the ad fee.
✅ The item must still be promoted at the time of the original click AND at the time of the sale.
💸 You’ll be charged the ad rate that’s active when the sale happens.
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🧠 Real Example:
• Someone clicks your ad on June 26 but doesn’t buy.
• Two weeks later, another buyer finds the listing organically and checks out.
• You still get charged a promoted sale fee — even though the buyer never saw the ad.
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📈 Why it matters:
• This inflates the number of “attributed” sales.
• You could end up paying ad fees for sales that came through organic search.
• Your ad performance reports might look better than they actually are.
• eBay earns more. You might not.
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✅ What You Can Do:
• Keep a close eye on your campaign reports starting late June.
• Reassess which items are worth promoting.
• Consider lowering ad rates on high-traffic listings that already sell well organically.
Let’s be real — this change benefits eBay, not necessarily sellers.
Make sure you’re not bleeding margin on sales you would’ve landed anyway.
👀 Anyone else watching this closely or already planning changes?
