An advertisement showing a woman's bare breasts has reportedly caused more than 500 accidents in a single day after a poorly-thought out promotional campaign.
The photograph shows a woman cupping her breasts with her hand, with a thin blue strip across the nipples.
It was placed on the side of 30 vans in Moscow, Russia.
The advert simply read: 'They attract'.
However, as soon as the vans hit the city’s streets, cars started crashing into one another.
It is thought 517 accidents happened in total.
Maybe it's true after all that women should not be uncovered lest they lead men into temptation 
