From what I can make out, these onesies were a pretty big trend, so I'm going to have a guess that most of the kids already had one anyway and don't need to purchase one specifically for this event.
And I'm with Lurker, it really is about sooo much more than fundraising, it's getting kids involved in their communities and getting kids to think about someone else and to do something for someone else without expecting anything in return.
Even if all they raise is a few dollars per kid, the fact the kids were involved and had the opportunity to learn that being involved can be rewarding is a good thing.
Some people can go their whole lives and never really live for a single minute.
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